ESSENTIALS OF MARKETING : A GLOBAL -- MANAGERIAL APPROACH
By: Perreault, William D.
Contributor(s): Mccarthy, E. Jerome.
Material type:
BookPublisher: Boston Irwin/Mcgraw-Hill c2000Edition: 8th.Description: xxvii, 628p.ISBN: 0071179089.Subject(s): MarketingDDC classification: 658.8 | P426e8
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
|
PK Kelkar Library, IIT Kanpur | General Stacks | 658.8 P426e8 (Browse shelf) | Available | A135606 |
Total holds: 0
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