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21.
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BRAND ASSET MANAGEMENT
: DRIVING PROFITABLE GROWTH THROUGH YOUR BRANDS
by Davis, Scott M. Material type:  Book; Format:
print
; Literary form:
not fiction
Description: xvi, 265p.Publisher: San Francisco Jossey-Bass Publishers 2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.827 D297b] (1).
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22.
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MANAGEMENT OF DESIGN ALLIANCES
by Bruce,Margaret | Jevnakar,Brigit H. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xi,296.Publisher: John Wiley, Chichester 1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.5752 M311B] (1).
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23.
|
How to develop successful new products
by Patrick, Jerry. Material type: Book; Format:
print
; Literary form:
not fiction
Description: viii, 214p.Publisher: Illions NTC Business Books 1997Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.575 P275h] (1). Withdrawn (1).
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24.
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PRUDENTIAL FRUITS PROCESSING COMPANY
by Bapna,S. L.,Singh,Gurdev | Seetharaman,S. P. Material type: Book Description: 10.Publisher: Indian Institute Of Management, Ahmedabad c1996Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.5 B229P] (1).
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25.
|
MANUFACTURING HANDBOOK OF BEST PRACTICES
by . Material type: Book; Format:
print
; Literary form:
not fiction
Description: 435.Publisher: St. Lucie Press, Boca Raton 2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.5 M319R] (1).
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26.
|
MANAGING AND MARKETING TECHNOLOGY
by Ford,David | Saren,Michael. Material type: Book Description: xv,230.Publisher: Thomson Learning, Inc., Australia c2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 F751M] (1).
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27.
|
MAKE UPS AND MADE UPS
by Raghunathan,V.,Barua,S. K | Srinivasan,G. Material type: Book Description: 3.Publisher: Indian Institute Of Management, Ahmedabad c1982Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.5038 R127M] (1).
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28.
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PRODUCT AND SERVICES MANAGEMENT
by Avlonitis,George J | Papastathopoulou,Paulina. Material type: Book; Format:
print
; Literary form:
not fiction
Description: viii,270.Publisher: Sage Publications, New Delhi 2006Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.5 AV64P] (1).
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29.
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THE ESSENTIAL BRAND BOOK
by Ellwood,Iain. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xi,321.Publisher: Kogan Page, London 2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.827 EL53E2] (1).
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30.
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PRODUCT INNOVATION
: LEADING CHANGE THROUGH INTEGRATED PRODUCT DEVELOPMENT
by Rainey,David L. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xiv,625.Publisher: Cambridge Univ. Press,Cambridge 2005Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.575 R135P] (1).
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31.
|
PRODUCT MANAGER'S HANDBOOK
by Gorchels,Linda. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: ix,290.Publisher: Ntc Business Books, Chicago 2000Availability: No items available Checked out (1).
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32.
|
STIMULATING INNOVATION IN PRODUCTS AND SERVICES
by Kaufman,J. Jerry | Woodhead,Roy. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xv,235.Publisher: John Wiley & Sons Inc., New Jersey 2006Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.5038 K162S] (1).
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33.
|
MANAGING PRODUCT AND SERVICE DEVELOPMENT
by Thomke,Stefan. Material type: Book; Format:
print
; Literary form:
not fiction
Description: vii,592.Publisher: Mcgraw-Hill, New York 2007Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.5 T369M] (1).
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34.
|
Principles of operations management
by Raturi, Amitabh S | Evans, Janes R. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xiii, 365p.Publisher: Australia Thomson 2005Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.5 R189p] (1).
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35.
|
Beating low cost competition
: how premium brands can respond to cut-price rivals
by Ryans, Adrian. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xvi, 256p.Publisher: New Delhi Wiley India 2009Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.827 R959b] (1).
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36.
|
Innovation management and new product development
by Trott, Paul. Edition: 5thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xxviii, 620p.Publisher: Harlow Financial Times 2012Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.575 T756i5] (1).
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37.
|
Marketing theory
: a student text
by | Baker, Michael J., Ed. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xvii, 428p.Publisher: London Sage 2010Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8001 M341t2] (1).
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38.
|
Software product management and pricing
: key success factors for software organizations
by Kittlaus, Hans-Bernd | Clough, Peter N. Material type: Book; Format:
print
; Literary form:
not fiction
Description: ix, 231p.Publisher: Berlin Springer 2009Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 005.3068 K654s] (1).
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39.
|
Strategic new product development for the global economy
by Kono, Toyohiro | Lynn, Leonard. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xvi, 263p.Publisher: London Palgrave Macmillan 2007Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.575 K837s] (1).
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40.
|
Product management
: value, quality, cost, price, profits, and organization
by Cook, H. E. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xix, 411p.Publisher: London Chapman & Hall 1997Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.5 C771p] (1).
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