BRAND ASSET MANAGEMENT : DRIVING PROFITABLE GROWTH THROUGH YOUR BRANDS
By: Davis, Scott M.
Material type:
BookPublisher: San Francisco Jossey-Bass Publishers 2000Description: xvi, 265p.ISBN: 0787950777.Subject(s): Brand Name Products | Product Management | Brand NameDDC classification: 658.827 | D297b
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
|
PK Kelkar Library, IIT Kanpur | General Stacks | 658.827 D297b (Browse shelf) | Available | A135601 |
Total holds: 0
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