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1.
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CONSUMER BEHAVIOR
by . Material type: Book Description: ix,233.Publisher: Homewood, Ill. R. D. Irwin c1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 En32c] (1).
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2.
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PURCHASING BEHAVIOR AND PERSONAL ATTRIBUTES
by Massy, William F | Frank, Ronald Edward. Material type: Book Description: 174.Publisher: Philadelphia University Of Pennsylvania Press c1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 M389p] (1).
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3.
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PERSPECTIVES IN CONSUMER BEHAVIOR
by Kassarjian, Harold H | Robertson, Thomas S. Material type: Book Description: 568.Publisher: Glenview, Ill. Scott, Foresman c1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 K154p] (1).
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4.
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CONSUMER BEHAVIOR AND MARKETING MANAGEMENT
by Myers, James H | Reynolds, William H. Material type: Book Description: x,336.Publisher: Boston Houghton Mifflin c1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 M992c] (1).
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5.
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CONSUMER BEHAVIOUR ANALYSIS
by Foxall,Gordon R. Material type: Book Description: xxii,384.Publisher: Routledge, London c2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 C766] (1).
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6.
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CONSUMER BEHAVIOUR ANALYSIS
by Foxall,Gordon R. Material type: Book Description: xxii,384.Publisher: Routledge, London c2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 C766] (1).
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7.
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CONSUMER BEHAVIOUR ANALYSIS
by Foxall,Gordon R. Material type: Book Description: xxii,384.Publisher: Routledge, London c2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 C766] (1).
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8.
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Motivation research
by Assumptha. Material type: Book; Literary form: Publisher: Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 As79m] (1).
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9.
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Motivation research
: its practice and uses for advertising, marketing and other business purposes
by Henry, Harry. Material type: Book Description: 240p.Publisher: London Crosby Lockwood 1958Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 H396m] (1).
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10.
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Consumer Behavior [12th ed.] [Perpetual access till 2027]
by Schiffman, Leon G | Wisenblit, Joe | Ramesh Kumar, S. Edition: 12th ed. Publisher: Pearson Education 2018Online access: Click here to access online | Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 Sch32c12] (1).
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