|
1.
|
Introduction to economic theory
: microeconomics
by Asimakopulos, A. (Athanasios), 1930-1990. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xiv, 450p.Publisher: Delhi Oxford University Press 1978Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 338.5 As42i] (1).
|
|
2.
|
HANDBOOK OF CONSUMER BEHAVIOUR
by Robertson, Thomas S | Kassarjian, Harold H. Material type: Book; Format:
print
; Literary form:
not fiction
Description: x,614.Publisher: Englewood Cliffs Prentice-Hall 1991Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 H191] (1).
|
|
3.
|
SELLING TO A SEGMENTED MARKET
by Swenson, Chester A. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xix,177.Publisher: New York Quorum 1990Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.835 Sw42s] (1).
|
|
4.
|
Microeconomics for management students
by Dholakia, Ravindra H | Oza, Ajay N. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xiv, 420p.Publisher: Delhi Oxford Univ. Pr., 1996Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 338.5 D537M] (1).
|
|
5.
|
SOCIOLOGY OF CONSUMPTION
by Corrigan,Peter. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 197.Publisher: Sage Publications, London 1997Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 306.3 C318S] (1).
|
|
6.
|
CONSUMER BEHAVIOUR IN ASIA
by Schutte,Hellmut | Ciarlante,Deanna. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xii,275.Publisher: Macmillan Press, Houndmills 1998Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 SCH86C] (1).
|
|
7.
|
CONSUMER RESEARCH
by Holbrook,Morris B. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xii,418.Publisher: Sage Publications, Thousand Oaks 1995Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.834 H695C] (1).
|
|
8.
|
GENDER ISSUES AND CONSUMER BEHAVIOUR
by Janeen Arnold Costa | Costa,Janeen Arnold. Material type: Book Description: vii,235.Publisher: Sage Publications, Thousand Oaks c1994Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8348 G285] (1).
|
|
9.
|
UNMANAGEABLE CONSUMER
by Gabriel,Yiannis | Lang,Tim. Material type: Book Description: 213.Publisher: Sage Publications, London c1995Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 381.3 G114U] (1).
|
|
10.
|
ADVERTISING AND THE MIND OF THE CONSUMER
by Sutherland,Max,Sylvester,Alice K. Edition: 2ndMaterial type: Book Description: xiii,326.Publisher: Kogan Page, London c2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1019 SU84A2] (1).
|
|
11.
|
CONSUMER BEHAVIOUR AND MANAGERIAL DECISION MAKING
by Kardes,Frank R. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xviii,457.Publisher: Prentice Hall, New Jersey 2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 K145C2] (1).
|
|
12.
|
CONSUMER BEHAVIOUR ANALYSIS
by Foxall,Gordon R. Material type: Book Description: xxii,384.Publisher: Routledge, London c2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 C766] (1).
|
|
13.
|
CONSUMER BEHAVIOUR ANALYSIS
by Foxall,Gordon R. Material type: Book Description: xxii,384.Publisher: Routledge, London c2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 C766] (1).
|
|
14.
|
CONSUMER BEHAVIOUR ANALYSIS
by Foxall,Gordon R. Material type: Book Description: xxii,384.Publisher: Routledge, London c2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 C766] (1).
|
|
15.
|
RURAL MARKETING
by Velayudhan,Sanal Kumar. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 196.Publisher: Response Books, New Delhi 2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8700954091734 V541R] (1).
|
|
16.
|
SERVICESCAPES
by John F. Sherry,No | Sherry,John F. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 632.Publisher: Ntc Business Books,New York 1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 SE69] (1).
|
|
17.
|
Principles of micro economics
by Fuller, Neil. Edition: Rev. ed.Material type: Book; Format:
print
; Literary form:
not fiction
Description: iv, 204p.Publisher: New Delhi Oversear Press 2008Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 338.5 F958p] (1).
|