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1.
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MARKETING STRATEGIES IN THE COMMERCIAL BANK CREDIT CARD FIELD
by Mathews, H. Lee | Slocum, John W. Material type: Book Description: 83.Publisher: Chicago Research Dept. Bank Public Relations And Marketing Association c1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 332.77 M423m] (1).
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2.
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CONSUMER AND COMMERCIAL CREDIT MANAGEMENT
by Cole, Robert Hartzell. Edition: 3rdMaterial type: Book Description: 615.Publisher: Homewood, Ill. R. D. Irwin c1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.883 C676c3] (1).
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3.
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Introduction to economic theory
: microeconomics
by Asimakopulos, A. (Athanasios), 1930-1990. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xiv, 450p.Publisher: Delhi Oxford University Press 1978Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 338.5 As42i] (1).
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4.
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CONSUMER BEHAVIOR
by Holloway, Robert J | Venkatesan, M. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 458.Publisher: Boston Houghton Mifflin 1971Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.834 H728c] (1).
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5.
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READING IN CONSUMERS BEHAVIOR
by Wallendorf, Melanie | Zaltman, Gerald. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xvi,473.Publisher: New York John Wiley 1979Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.834 R227] (1).
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6.
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CONSUMER BEHAVIOR
by Engel, James F | Blackwell, Roger D. Edition: 4thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: viii,690.Publisher: Chicago Dryden Press 1982Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 En32c4] (1).
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7.
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HANDBOOK OF CONSUMER BEHAVIOUR
by Robertson, Thomas S | Kassarjian, Harold H. Material type: Book; Format:
print
; Literary form:
not fiction
Description: x,614.Publisher: Englewood Cliffs Prentice-Hall 1991Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 H191] (1).
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8.
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INFORMATION INCENTIVES AND ECONOMICS OF CONTROL
by Archibald,G. C. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xv,173.Publisher: Cambridge Univ. Press, Cambridge 1992Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 330.011 AD22I] (1).
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9.
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HUMAN ORIENTATION
by Modak,S.K | Patkar,V.N. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 95.Publisher: Sumitra Publications, Bombay 1993Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.834 M72H] (1).
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10.
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DISEQUILIBRIUM MACROECONOMIC MODELS
: THEORY AND ESTIMATION OF RATIONING MODELS USING BUSINESS SURVEY DATA
by Lambert, Jean-Paul. Material type: Book; Format:
print
; Literary form:
not fiction
Description: x,177p.Publisher: Cambridge Cambridge University Press 1988Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 339.50724 L172d] (1).
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11.
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TELECOMMUNICATIONS DEMAND MODELLING
by Fontenay, A. De | Sibley, D. S. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xxi,479.Publisher: Amsterdam North-Holland 1990Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 384.041 T237] (1).
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12.
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CONSUMER BEHAVIOR
by Schiffman,Leon G | Kanuk,Leslie Lazar. Edition: 5thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xviii,684.Publisher: Prentice Hall Of India, New Delhi 1995Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 SCH1C5] (1).
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13.
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CONSUMER BEHAVIOR
by Schiffman,Leon G | Kanuk,Leslie Lazar. Edition: 5thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xviii,684.Publisher: Prentice Hall Of India, New Delhi 1995Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 SCH1C5] (1).
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14.
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CONSUMER BEHAVIOR
by Schiffman,Leon G | Kanuk,Leslie Lazar. Edition: 5thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xviii,684.Publisher: Prentice Hall Of India, New Delhi 1995Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 SCH1C5] (1).
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15.
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CONSUMER BEHAVIOR
by Wilkie,William L. Edition: 3rdMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xxxii,614.Publisher: John Wiley, New York 1994Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 W654C3] (1).
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16.
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SELLING TO A SEGMENTED MARKET
by Swenson, Chester A. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xix,177.Publisher: New York Quorum 1990Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.835 Sw42s] (1).
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17.
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CONSUMER BEHAVIOR
by Schiffman,Leon G., Kanuk,Leslie Lazar. Edition: 4Material type: Book; Format:
print
; Literary form:
not fiction
Description: xxiii,680.Publisher: Prentice Hall Of India,New Delhi 1993Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 SCH1C4] (1).
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18.
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CONSUMER BEHAVIOR [4th ed]
: CONCEPTS AND APPLICATIONS
by Loudon, David L | Della Bitto, Albert J. Edition: 4thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xxii,788p.Publisher: New York Mcgraw-Hill 1993Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.834 L92C4] (7).
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19.
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CONTEMPORARY MARKETING AND CONSUMER BEHAVIOR
by John F. Sherry | Sherry,John F. Material type: Book Description: xvii,482.Publisher: Sage Publications, London c1995Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 C767S] (1).
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20.
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Microeconomics for management students
by Dholakia, Ravindra H | Oza, Ajay N. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xiv, 420p.Publisher: Delhi Oxford Univ. Pr., 1996Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 338.5 D537M] (1).
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