MARKETING STRATEGIES IN THE COMMERCIAL BANK CREDIT CARD FIELD
By: Mathews, H. Lee.
Contributor(s): Slocum, John W.
Material type:
BookSeries: Bank Prma Research Publication. Publisher: Chicago Research Dept. Bank Public Relations And Marketing Association c1968Description: 83.Subject(s): Charge Account Bank Plans | Consumer CreditDDC classification: 332.77 | M423m
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 332.77 M423m (Browse shelf) | Book Request | Available | A8487 |
Total holds: 0
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