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Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1.
THEORY OF BUYER BEHAVIOR

by Howard, John A | Sheth, Jagdish N.

Material type: book Book; Format: print ; Literary form: not fiction Description: 458.Publisher: New York John Wiley 1969Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 H834] (1).

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2.
RESEARCH IN MARKETING

by Sheth, Jagdish N.

Material type: book Book; Format: print ; Literary form: not fiction Description: v.Publisher: Greenwick, Conn. Jai Press 1981Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 R311] (1).

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3.
GLOBAL HUMAN RESOURCES PERSPECTIVES

by Sheth, Jagdish N | Eshghi, Golpira S.

Material type: book Book; Format: print ; Literary form: not fiction Description: xii,173.Publisher: Cincinnati South-Western Pub. Co. 1989Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 331.11 Sh59g] (1).

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4.
RESEARCH IN MARKETING

by Jagdish N. Sheth | Sheth,Jagdish N.

Material type: book Book Description: xvii,201.Publisher: Jai Press, Stamford c1999Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 174.4 T343] (1).

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5.
HANDBOOK OF RELATIONSHIP MARKETING

by Sheth,Jagdish N | Parvatiyar,Atul.

Material type: book Book Description: 660.Publisher: Response Books, New Delhi c2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 SH59H] (1).

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6.
Does marketing need reform? : fresh perspectives on the future

by | Sheth, Jagdish N., Ed | Sisodia, Rajendra S., Ed.

Material type: book Book; Format: print ; Literary form: not fiction Description: vii, 352p.Publisher: New Delhi Reference Press 2009Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 D675] (1).

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7.
Legends in marketing [8 Vol.]

by Sheth, Jagdish N | Krishnan, Balaji C., Ed.

Material type: book Book; Format: print ; Literary form: not fiction Description: xxiv, 284p.Publisher: New Delhi Sage Publications 2010Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.80092 Sh59l] (8).

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