Legends in marketing [8 Vol.]
By: Sheth, Jagdish N.
Contributor(s): Krishnan, Balaji C., Ed.
Material type:
BookPublisher: New Delhi Sage Publications 2010Description: xxiv, 284p.ISBN: 9788132103004.Subject(s): International marketingDDC classification: 658.80092 | Sh59l
Contents:
Contents: v. 1. Consumer behavior: conceptual foundations -- v. 2. Consumer behavior: empirical research - v. 3. Visioning the future - v. 4. International marketing - v. 5. Managerial marketing: the early years - v. 6.Managerial marketing: current thought - v. 7. Organizational buyer behavior - v. 8. Relationship marketing
| Item type | Current location | Collection | Call number | url | Copy number | Status | Date due | Barcode | Item holds |
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.80092 Sh59l (Browse shelf) | Book Request | v.1 | Available | A169863 | ||
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.80092 Sh59l (Browse shelf) | Book Request | v.2 | Available | A169864 | ||
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Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.80092 Sh59l (Browse shelf) | Book Request | v.3 | Available | A169865 | ||
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Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.80092 Sh59l (Browse shelf) | Book Request | v.4 | Available | A169866 | ||
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Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.80092 Sh59l (Browse shelf) | Book Request | v.5 | Available | A169867 | ||
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Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.80092 Sh59l (Browse shelf) | Book Request | v.6 | Available | A169868 | ||
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Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.80092 Sh59l (Browse shelf) | Book Request | v.7 | Available | A169869 | ||
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Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.80092 Sh59l (Browse shelf) | Book Request | v.8 | Available | A169870 |
Total holds: 0
Contents: v. 1. Consumer behavior: conceptual foundations -- v. 2. Consumer behavior: empirical research - v. 3. Visioning the future - v. 4. International marketing - v. 5. Managerial marketing: the early years - v. 6.Managerial marketing: current thought - v. 7. Organizational buyer behavior - v. 8. Relationship marketing
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