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Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1.
MARKETING STRATEGIES IN THE COMMERCIAL BANK CREDIT CARD FIELD

by Mathews, H. Lee | Slocum, John W.

Material type: book Book Description: 83.Publisher: Chicago Research Dept. Bank Public Relations And Marketing Association c1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 332.77 M423m] (1).

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2.
CONSUMER AND COMMERCIAL CREDIT MANAGEMENT

by Cole, Robert Hartzell.

Edition: 3rdMaterial type: book Book Description: 615.Publisher: Homewood, Ill. R. D. Irwin c1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.883 C676c3] (1).

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3.
Introduction to economic theory : microeconomics

by Asimakopulos, A. (Athanasios), 1930-1990.

Material type: book Book; Format: print ; Literary form: not fiction Description: xiv, 450p.Publisher: Delhi Oxford University Press 1978Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 338.5 As42i] (1).

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4.
CONSUMER BEHAVIOR

by Holloway, Robert J | Venkatesan, M.

Material type: book Book; Format: print ; Literary form: not fiction Description: 458.Publisher: Boston Houghton Mifflin 1971Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.834 H728c] (1).

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5.
READING IN CONSUMERS BEHAVIOR

by Wallendorf, Melanie | Zaltman, Gerald.

Material type: book Book; Format: print ; Literary form: not fiction Description: xvi,473.Publisher: New York John Wiley 1979Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.834 R227] (1).

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6.
CONSUMER BEHAVIOR

by Engel, James F | Blackwell, Roger D.

Edition: 4thMaterial type: book Book; Format: print ; Literary form: not fiction Description: viii,690.Publisher: Chicago Dryden Press 1982Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 En32c4] (1).

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7.
HANDBOOK OF CONSUMER BEHAVIOUR

by Robertson, Thomas S | Kassarjian, Harold H.

Material type: book Book; Format: print ; Literary form: not fiction Description: x,614.Publisher: Englewood Cliffs Prentice-Hall 1991Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 H191] (1).

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8.
INFORMATION INCENTIVES AND ECONOMICS OF CONTROL

by Archibald,G. C.

Material type: book Book; Format: print ; Literary form: not fiction Description: xv,173.Publisher: Cambridge Univ. Press, Cambridge 1992Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 330.011 AD22I] (1).

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9.
HUMAN ORIENTATION

by Modak,S.K | Patkar,V.N.

Material type: book Book; Format: print ; Literary form: not fiction Description: 95.Publisher: Sumitra Publications, Bombay 1993Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.834 M72H] (1).

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10.
DISEQUILIBRIUM MACROECONOMIC MODELS : THEORY AND ESTIMATION OF RATIONING MODELS USING BUSINESS SURVEY DATA

by Lambert, Jean-Paul.

Material type: book Book; Format: print ; Literary form: not fiction Description: x,177p.Publisher: Cambridge Cambridge University Press 1988Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 339.50724 L172d] (1).

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11.
TELECOMMUNICATIONS DEMAND MODELLING

by Fontenay, A. De | Sibley, D. S.

Material type: book Book; Format: print ; Literary form: not fiction Description: xxi,479.Publisher: Amsterdam North-Holland 1990Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 384.041 T237] (1).

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12.
CONSUMER BEHAVIOR

by Schiffman,Leon G | Kanuk,Leslie Lazar.

Edition: 5thMaterial type: book Book; Format: print ; Literary form: not fiction Description: xviii,684.Publisher: Prentice Hall Of India, New Delhi 1995Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 SCH1C5] (1).

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13.
CONSUMER BEHAVIOR

by Schiffman,Leon G | Kanuk,Leslie Lazar.

Edition: 5thMaterial type: book Book; Format: print ; Literary form: not fiction Description: xviii,684.Publisher: Prentice Hall Of India, New Delhi 1995Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 SCH1C5] (1).

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14.
CONSUMER BEHAVIOR

by Schiffman,Leon G | Kanuk,Leslie Lazar.

Edition: 5thMaterial type: book Book; Format: print ; Literary form: not fiction Description: xviii,684.Publisher: Prentice Hall Of India, New Delhi 1995Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 SCH1C5] (1).

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15.
CONSUMER BEHAVIOR

by Wilkie,William L.

Edition: 3rdMaterial type: book Book; Format: print ; Literary form: not fiction Description: xxxii,614.Publisher: John Wiley, New York 1994Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 W654C3] (1).

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16.
SELLING TO A SEGMENTED MARKET

by Swenson, Chester A.

Material type: book Book; Format: print ; Literary form: not fiction Description: xix,177.Publisher: New York Quorum 1990Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.835 Sw42s] (1).

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17.
CONSUMER BEHAVIOR

by Schiffman,Leon G., Kanuk,Leslie Lazar.

Edition: 4Material type: book Book; Format: print ; Literary form: not fiction Description: xxiii,680.Publisher: Prentice Hall Of India,New Delhi 1993Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 SCH1C4] (1).

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18.
CONSUMER BEHAVIOR [4th ed] : CONCEPTS AND APPLICATIONS

by Loudon, David L | Della Bitto, Albert J.

Edition: 4thMaterial type: book Book; Format: print ; Literary form: not fiction Description: xxii,788p.Publisher: New York Mcgraw-Hill 1993Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.834 L92C4] (7).

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19.
CONTEMPORARY MARKETING AND CONSUMER BEHAVIOR

by John F. Sherry | Sherry,John F.

Material type: book Book Description: xvii,482.Publisher: Sage Publications, London c1995Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 C767S] (1).

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20.
Microeconomics for management students

by Dholakia, Ravindra H | Oza, Ajay N.

Material type: book Book; Format: print ; Literary form: not fiction Description: xiv, 420p.Publisher: Delhi Oxford Univ. Pr., 1996Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 338.5 D537M] (1).

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