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Creating and marketing new products and services (Record no. 469148)

000 -LEADER
fixed length control field	00481n a2200169ua 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781482203608
040 ## - CATALOGING SOURCE
Original cataloging agency	P K Kelkar Library, IIT Kanpur
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.575
Item number	G165c
100 #0 - MAIN ENTRY--PERSONAL NAME
Personal name	Garcia, Rosanna
Dates associated with a name
245 0# - TITLE STATEMENT
Title	Creating and marketing new products and services
Statement of responsibility, etc.	Rosanna Garcia
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Boca Raton
Name of publisher, distributor, etc.	CRC Press
Date of publication, distribution, etc.	2014
300 ## - PHYSICAL DESCRIPTION
Extent	xxv, 412p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	New products
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Product design
997 ## -
--	A182423 C

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Permanent Location	Current Location	Date acquired	Source of acquisition	Cost, normal purchase price	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type
				General Stacks	PK Kelkar Library, IIT Kanpur	PK Kelkar Library, IIT Kanpur	2016-09-05	Tarun Book Store	6180.15	658.575 G165c	A182423	2016-08-04	6180.15	2016-08-04	Books

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