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1.
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MARKETING RESEARCH IN THE DEVELOPING COUNTRIES
by Kracmar, John Z. Material type:  Book; Format:
print
; Literary form:
not fiction
Description: 322.Publisher: N. Y. Praeger Pub. 1971Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 K855] (1).
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2.
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PRACTICE OF MARKETING RESEARCH
by Davis, Anthony. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 251.Publisher: London Heinemann 1973Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 D286p] (1).
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3.
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INSIGHTS INTO CONSUMER BEHAVIOR
by Arndt, Johan. Material type: Book Description: ix,223.Publisher: Boston Allyn And Bacon c1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 Ar61i] (1).
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4.
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MARKETING RESEARCH
by Harris, E. Edward. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 124.Publisher: N. Y. Mcgraw-Hill 1969Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 H24m] (1).
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5.
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MARKETING INTELLIGENCE
by Kelley, William Thomas. Material type: Book Description: xii,248.Publisher: London Staples P. c1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 K287m] (1).
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6.
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HANDBOOK OF MARKETING RESEARCH
by Ferber, Robert. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York Mcgraw-Hill 1974Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.83 F373] (1).
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7.
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MARKETING RESEARCH
by Uhl, Kenneth P | Schoner, Bertram. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 538.Publisher: New York Wiley 1969Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 Uh6mr] (1).
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8.
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READINGS IN MARKETING INFORMATION SYSTEMS
: Samuel V. Smith
by Smith, Samuel V | Brien, Richard H | Stafford, James E. Material type: Book Description: xii,399.Publisher: Boston Houghton Mifflin c1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8308 Sm65r] (1).
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9.
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INTRODUCTION TO BANK MARKETING RESEARCH
by Walker, Michael C. Material type: Book Description: 157.Publisher: Chicago Bank Public Relations And Marketing Association c1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.838332 W153i] (1).
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10.
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MARKETING RESEARCH AND ANALYSIS
by Brown, Lyndon O | Larson. Edition: 4thMaterial type: Book Description: vi,624.Publisher: New York Ronald Press c1969Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8 B81m4] (1).
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11.
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SHORT-TERM FORECASTING
by Mclaughlin, Robert L | Boyle, James J. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 107.Publisher: Chicago American Marketing Association 1968Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.818028 M222s] (1).
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12.
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CASES IN CONSUMER BEHAVIOR
by Blackwell, Roger D | Kollat, David T. Material type: Book Description: xiii,431.Publisher: New York Holt, Rinehart And Winston c1969Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 B568c] (1).
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13.
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MARKETING RESEARCH AND INFORMATION SYSTEMS
by Buzzell, R. D. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 788p.Publisher: New York Mcgraw-Hill 1969Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.83 B989m] (1).
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14.
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MARKETING RESEARCH
by Chisnall, Peter M. Material type: Book; Literary form: Description: 308.Publisher: Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 C448] (1).
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15.
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MARKETING RESEARCH
by Kinnear, Thomas | Taylor, James Ronald. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 656.Publisher: New York Mcgraw-Hill 1979Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 K62m] (1).
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16.
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MARKETING RESEARCH
by Mcgown, K. L. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xiv,432.Publisher: Cambridge Winthrop 1979Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 M177m] (1).
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17.
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MARKETING RESEARCH
by Churchill, Gilbert A. Edition: 3rdMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xi,756.Publisher: Chicago Dryden Press 1983Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 C473m2] (1).
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18.
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INDUSTRIAL MARKETING RESEARCH
by Cox, William Edwin. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xii,468.Publisher: New York John Wiley 1979Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 C839i] (1).
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19.
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CONCEPTUAL READINGS IN THE MARKETING ECONOMY
by Narver, John C | Savitt, Ronald. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 432.Publisher: New York Holt, Rinehart And Winston 1971Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 N169c] (1).
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20.
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MARKETING RESEARCH
by Churchill, Gilbert A. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xix,668.Publisher: Illinois Dryden Press 1979Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 C473m2] (1).
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