MEANING AND SOURCES OF MARKETING THEORY
By: Halbert, Michael.
Material type: BookSeries: Mcgraw-Hill Marketing Science Institute Series. Publisher: N. Y. Mcgraw-Hill 1965Description: 330.Subject(s): MarketingDDC classification: 658.801 | H128mItem type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Books | PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.801 H128m (Browse shelf) | Book Request | Available | 32432 |
Total holds: 0
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658.80092 Sh59l Legends in marketing [8 Vol.] | 658.80092 Sh59l Legends in marketing [8 Vol.] | 658.8009541 M295M MERCHANTS AND MERCHANDISE IN NORTHERN INDIA AD 600-1000 | 658.801 H128m MEANING AND SOURCES OF MARKETING THEORY | 658.8012 P293s Strategic customer management | 658.8018 B226e EXPERIMENTATION IN MARKETING | 658.8018 B989m MATHEMATICAL MODELS AND MARKETING MANAGEMENT |
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