000 -LEADER |
fixed length control field |
00377pam a2200145a 44500 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.801 |
Item number |
H128m |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Halbert, Michael |
245 1# - TITLE STATEMENT |
Title |
MEANING AND SOURCES OF MARKETING THEORY |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
N. Y. |
Name of publisher, distributor, etc. |
Mcgraw-Hill |
Date of publication, distribution, etc. |
1965 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
330 |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
Mcgraw-Hill Marketing Science Institute Series |
Volume/sequential designation |
|
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
964 ## - |
-- |
CIRC |
997 ## - |
-- |
32432 C |