The history of marketing science
By: .
Contributor(s): Winer, Russell S., Ed | Neslin, Scott A., Ed.
Material type:
BookSeries: Wold Scientific-Now Publishers Series In Business V.3. Publisher: Singapore World Scientific 2014Description: xxv, 502p.ISBN: 9789814596473.Subject(s): Marketing -- Management | Marketing -- Study and teachingDDC classification: 381.109 | H629
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
|
PK Kelkar Library, IIT Kanpur | General Stacks | 381.109 H629 (Browse shelf) | Available | A181333 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 381.0954 P196B BEYOND CONSUMER MARKETING | 381.0954 T675 TRADE LIBERALIZATION AND INDIA'S INFORMAL ECONOMY | 381.0954 T737c The concise Oxford history of Indian business | 381.109 H629 The history of marketing science | 381.10954 J774r Retail in India | 381.14906573 SO16W THE WAL-MART WAY | 381.3 G114U2 THE UNMANAGEABLE CONSUMER |
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