381.109 / H629
The history of marketing science / edited by Russell S. Winer and Scott A. Neslin .- Singapore: World Scientific, 2014 .- xxv, 502p . .- ( Wold Scientific-Now Publishers Series In Business V.3
ISBN: 9789814596473
Subject Headings:
Marketing -- Management;
Marketing -- Study and teaching;
Author Added Entry:
Winer, Russell S., Ed.;
Neslin, Scott A., Ed.;
Copy Details:
Acc. No.: A181333, Full Call No.: 381.109 H629, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------
The history of marketing science / edited by Russell S. Winer and Scott A. Neslin .- Singapore: World Scientific, 2014 .- xxv, 502p . .- ( Wold Scientific-Now Publishers Series In Business V.3
ISBN: 9789814596473
Subject Headings:
Marketing -- Management;
Marketing -- Study and teaching;
Author Added Entry:
Winer, Russell S., Ed.;
Neslin, Scott A., Ed.;
Copy Details:
Acc. No.: A181333, Full Call No.: 381.109 H629, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------