000 -LEADER |
fixed length control field |
00680pam a2200205a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160408b2014 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9789814596473 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
P K Kelkar Library, IIT Kanpur |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
381.109 |
Item number |
H629 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
|
245 0# - TITLE STATEMENT |
Title |
The history of marketing science |
Statement of responsibility, etc. |
edited by Russell S. Winer and Scott A. Neslin |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Singapore |
Name of publisher, distributor, etc. |
World Scientific |
Date of publication, distribution, etc. |
2014 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxv, 502p |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
Wold Scientific-Now Publishers Series In Business |
Volume/sequential designation |
V.3 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing -- Management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing -- Study and teaching |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Winer, Russell S., Ed. |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Neslin, Scott A., Ed. |
997 ## - |
-- |
A181333 C |