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The history of marketing science (Record no. 376481)

000 -LEADER
fixed length control field 00680pam a2200205a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160408b2014 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789814596473
040 ## - CATALOGING SOURCE
Original cataloging agency P K Kelkar Library, IIT Kanpur
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 381.109
Item number H629
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name
245 0# - TITLE STATEMENT
Title The history of marketing science
Statement of responsibility, etc. edited by Russell S. Winer and Scott A. Neslin
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Singapore
Name of publisher, distributor, etc. World Scientific
Date of publication, distribution, etc. 2014
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 502p
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Wold Scientific-Now Publishers Series In Business
Volume/sequential designation V.3
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing -- Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing -- Study and teaching
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Winer, Russell S., Ed.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Neslin, Scott A., Ed.
997 ## -
-- A181333 C
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        General Stacks PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 2015-12-02 Vikram Book Depot 8582.22 381.109 H629 A181333 2016-04-08 8582.22 2016-04-08 Books

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