A concise guide to market research : the process, data, and methods using IBM SPSS statistics
By: Sarstedt, Marko.
Contributor(s): Mooi, Erik.
Material type:
BookSeries: Springer Texts In Business And Economics. Publisher: Berlin Springer 2014Edition: 2nd.Description: xxii, 347p.ISBN: 9783642539640.Subject(s): Marketing | EcomonicsDDC classification: 658.83 | Sa76c2
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.83 Sa76c2 (Browse shelf) | Available | A180581 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.83 M341 Marketing research | 658.83 M341d5 MARKETING RESEARCH | 658.83 M728Q QUALITATIVE MARKETING RESEARCH | 658.83 Sa76c2 A concise guide to market research | 658.83 SE69 SERVICESCAPES | 658.83 SU22M MARKETING RESEARCH | 658.83015118 F857Q QUANTITATIVE MODELS IN MARKETING RESEARCH |
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