Consumer behavior and culture : consequences for global marketing and advertising
By: Mooij, Marieke De.
Material type:
BookPublisher: Los Angeles Sage 2011Edition: 2nd.Description: xv, 400p.ISBN: 9781412979900.Subject(s): Consumer behavior -- Cross cultural studies | Consumer -- Psychology | MarketingDDC classification: 658.8342 | M777c2
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.8342 M777c2 (Browse shelf) | Available | A175281 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.8342 K145C2 CONSUMER BEHAVIOUR AND MANAGERIAL DECISION MAKING | 658.8342 K571 People and products | 658.8342 L645S2 SHOPPER, BUYER, AND CONSUMER BEHAVIOR | 658.8342 M777c2 Consumer behavior and culture | 658.8342 SCH1C4 CONSUMER BEHAVIOR | 658.8342 SCH1C5 CONSUMER BEHAVIOR | 658.8342 SCH1C5 CONSUMER BEHAVIOR |
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