Consumer behavior and culture : consequences for global marketing and advertising
By: Mooij, Marieke De.
Material type:
BookPublisher: Los Angeles Sage 2011Edition: 2nd.Description: xv, 400p.ISBN: 9781412979900.Subject(s): Consumer behavior -- Cross cultural studies | Consumer -- Psychology | MarketingDDC classification: 658.8342 | M777c2
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
|
PK Kelkar Library, IIT Kanpur | General Stacks | 658.8342 M777c2 (Browse shelf) | Available | A175281 |
Total holds: 0
There are no comments for this item.