Marketing theory : a student text
By: .
Contributor(s): Baker, Michael J., Ed.
Material type:
BookPublisher: London Sage 2010Edition: 2nd.Description: xvii, 428p.ISBN: 9781849204668.Subject(s): Marketing | Marketing--Philosophy | Product management | Sales promotionDDC classification: 658.8001 | M341t2
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.8001 M341t2 (Browse shelf) | Available | A175123 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.8 Zal4m MARKETING | 658.8 Zo71m MARKETING MANAGEMENT | 658.8001 H919F FOUNDATIONS OF MARKETING THEORY | 658.8001 M341t2 Marketing theory | 658.80015 K162i Inductive fuzzy classification in marketing analytics | 658.8001519535 H191 Handbook of partial least squares | 658.800846 Si39m2 The silver market phenomenon |
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