658.8001 / M341t2
Marketing theory : a student text / edited by Michael J. Baker and Michael Saren .- 2nd .- London: Sage, 2010 .- xvii, 428p .
ISBN: 9781849204668
Subject Headings:
Marketing;
Marketing--Philosophy;
Product management;
Sales promotion;
Author Added Entry:
Baker, Michael J., Ed.;
Copy Details:
Acc. No.: A175123, Full Call No.: 658.8001 M341t2, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------
Marketing theory : a student text / edited by Michael J. Baker and Michael Saren .- 2nd .- London: Sage, 2010 .- xvii, 428p .
ISBN: 9781849204668
Subject Headings:
Marketing;
Marketing--Philosophy;
Product management;
Sales promotion;
Author Added Entry:
Baker, Michael J., Ed.;
Copy Details:
Acc. No.: A175123, Full Call No.: 658.8001 M341t2, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------