Leading edge marketing research : 21st - century tools and practices
By: .
Contributor(s): Kaden, Robert J., Ed.
Material type:
BookPublisher: Los Angeles Sage 2012Description: xix, 483p.ISBN: 9781412991315.Subject(s): Marketing researchDDC classification: 658.83 | L469
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.83 L469 (Browse shelf) | Available | A175125 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.83 H192B2 THE HANDBOOK OF INTERNATIONAL MARKET RESEARCH TECHNIQUES | 658.83 H192G THE HANDBOOK OF MARKETING RESEARCH | 658.83 K62m MARKETING RESEARCH | 658.83 L469 Leading edge marketing research | 658.83 L528M MARKETING RESEARCH | 658.83 L628M2 MARKETING RESEARCH | 658.83 M145M2 MARKET SEGMENTATION |
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