Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

Leading edge marketing research (Record no. 371840)

000 -LEADER
fixed length control field 00552pam a2200169a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160408b2012 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412991315
040 ## - CATALOGING SOURCE
Original cataloging agency P K Kelkar Library, IIT Kanpur
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number L469
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name
245 0# - TITLE STATEMENT
Title Leading edge marketing research
Remainder of title 21st - century tools and practices
Statement of responsibility, etc. edited by Robert J. Kaden, Gerald Linda and Melvin Prince
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Los Angeles
Name of publisher, distributor, etc. Sage
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent xix, 483p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kaden, Robert J., Ed.
997 ## -
-- A175125 C
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price Total Renewals Full call number Barcode Date last seen Price effective from Koha item type
        General Stacks PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 2012-07-08 Tarun Book Store 262216.00 6 658.83 L469 A175125 2017-04-17 2016-04-08 Books

Powered by Koha