Legends in marketing [10 vols.]
By: Hunt, Shelby D.
Material type:
BookSeries: Legends In Marketing / Edited By Jagdish N. Sheth. Publisher: New Delhi Sage 2011Description: 10v. (various pagings).ISBN: 9788132105206.Subject(s): Pricing | MarketingDDC classification: 658.80092 | H911l | Item type | Current location | Collection | Call number | url | Copy number | Status | Date due | Barcode | Item holds |
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.80092 H911l (Browse shelf) | Book Request | Vol.1 | Available | A174472 | ||
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.80092 H911l (Browse shelf) | Book Request | Vol.2 | Available | A174473 | ||
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.80092 H911l (Browse shelf) | Book Request | Vol.3 | Available | A174474 | ||
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.80092 H911l (Browse shelf) | Book Request | Vol.4 | Available | A174475 | ||
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.80092 H911l (Browse shelf) | Book Request | Vol.5 | Available | A174476 | ||
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.80092 H911l (Browse shelf) | Book Request | Vol.6 | Available | A174477 | ||
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.80092 H911l (Browse shelf) | Book Request | Vol.7 | Available | A174478 | ||
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.80092 H911l (Browse shelf) | Book Request | Vol.8 | Available | A174479 | ||
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.80092 H911l (Browse shelf) | Book Request | Vol.9 | Available | A174480 | ||
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.80092 H911l (Browse shelf) | Book Request | Vol.10 | Available | A174481 |
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: COMPACT STORAGE (BASEMENT) Close shelf browser
| 658.8008 En55m3 MARKETING CLASSICS | 658.8008 L391m MARKETING AND SOCIETY | 658.8008 St45d DISTRIBUTION CHANNELS | 658.80092 H911l Legends in marketing [10 vols.] | 658.80092 H911l Legends in marketing [10 vols.] | 658.80092 H911l Legends in marketing [10 vols.] | 658.80092 H911l Legends in marketing [10 vols.] |
Contents: V.1 -- Marketing theory: the nature and scope of marketing / edited by Paul Busch V.2 -- Marketing theory: philosophy of science foundations of marketing / edited by Jagdip Singh V.3 -- Marketing theory: philosophy of science controversies in marketing / edited by Roy D. Howell V.4 -- Channels of distribution / edited by James R. Brown V.5 -- Macromarketing, ethics, and social responsibility: the development period / edited by Scott J. Vitell V.6 -- Macromarketing, ethics, and social responsibility: the research tradition period / edited by John R. Sparks V.7 -- Marketing management and strategy / edited by Rajan Varadarajan V.8 -- Relationship marketing / edited by Robert M. Morgan V.9 -- resource-advantage theory: the development period / edited by O.C. Ferrell V.10 -- Resource-advantage theory: the research tradition period / edited by Dennis B. Arnett.
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