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Legends in marketing [10 vols.]

By: Hunt, Shelby D.
Material type: materialTypeLabelBookSeries: Legends In Marketing / Edited By Jagdish N. Sheth. Publisher: New Delhi Sage 2011Description: 10v. (various pagings).ISBN: 9788132105206.Subject(s): Pricing | MarketingDDC classification: 658.80092 | H911l
Contents:
Contents: V.1 -- Marketing theory: the nature and scope of marketing / edited by Paul Busch V.2 -- Marketing theory: philosophy of science foundations of marketing / edited by Jagdip Singh V.3 -- Marketing theory: philosophy of science controversies in marketing / edited by Roy D. Howell V.4 -- Channels of distribution / edited by James R. Brown V.5 -- Macromarketing, ethics, and social responsibility: the development period / edited by Scott J. Vitell V.6 -- Macromarketing, ethics, and social responsibility: the research tradition period / edited by John R. Sparks V.7 -- Marketing management and strategy / edited by Rajan Varadarajan V.8 -- Relationship marketing / edited by Robert M. Morgan V.9 -- resource-advantage theory: the development period / edited by O.C. Ferrell V.10 -- Resource-advantage theory: the research tradition period / edited by Dennis B. Arnett.
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Item type Current location Collection Call number url Copy number Status Date due Barcode Item holds
Books Books PK Kelkar Library, IIT Kanpur
COMPACT STORAGE (BASEMENT) 658.80092 H911l (Browse shelf) Book Request Vol.1 Available A174472
Books Books PK Kelkar Library, IIT Kanpur
COMPACT STORAGE (BASEMENT) 658.80092 H911l (Browse shelf) Book Request Vol.2 Available A174473
Books Books PK Kelkar Library, IIT Kanpur
COMPACT STORAGE (BASEMENT) 658.80092 H911l (Browse shelf) Book Request Vol.3 Available A174474
Books Books PK Kelkar Library, IIT Kanpur
COMPACT STORAGE (BASEMENT) 658.80092 H911l (Browse shelf) Book Request Vol.4 Available A174475
Books Books PK Kelkar Library, IIT Kanpur
COMPACT STORAGE (BASEMENT) 658.80092 H911l (Browse shelf) Book Request Vol.5 Available A174476
Books Books PK Kelkar Library, IIT Kanpur
COMPACT STORAGE (BASEMENT) 658.80092 H911l (Browse shelf) Book Request Vol.6 Available A174477
Books Books PK Kelkar Library, IIT Kanpur
COMPACT STORAGE (BASEMENT) 658.80092 H911l (Browse shelf) Book Request Vol.7 Available A174478
Books Books PK Kelkar Library, IIT Kanpur
COMPACT STORAGE (BASEMENT) 658.80092 H911l (Browse shelf) Book Request Vol.8 Available A174479
Books Books PK Kelkar Library, IIT Kanpur
COMPACT STORAGE (BASEMENT) 658.80092 H911l (Browse shelf) Book Request Vol.9 Available A174480
Books Books PK Kelkar Library, IIT Kanpur
COMPACT STORAGE (BASEMENT) 658.80092 H911l (Browse shelf) Book Request Vol.10 Available A174481
Total holds: 0
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658.8008 En55m3 MARKETING CLASSICS 658.8008 L391m MARKETING AND SOCIETY 658.8008 St45d DISTRIBUTION CHANNELS 658.80092 H911l Legends in marketing [10 vols.] 658.80092 H911l Legends in marketing [10 vols.] 658.80092 H911l Legends in marketing [10 vols.] 658.80092 H911l Legends in marketing [10 vols.]

Contents: V.1 -- Marketing theory: the nature and scope of marketing / edited by Paul Busch V.2 -- Marketing theory: philosophy of science foundations of marketing / edited by Jagdip Singh V.3 -- Marketing theory: philosophy of science controversies in marketing / edited by Roy D. Howell V.4 -- Channels of distribution / edited by James R. Brown V.5 -- Macromarketing, ethics, and social responsibility: the development period / edited by Scott J. Vitell V.6 -- Macromarketing, ethics, and social responsibility: the research tradition period / edited by John R. Sparks V.7 -- Marketing management and strategy / edited by Rajan Varadarajan V.8 -- Relationship marketing / edited by Robert M. Morgan V.9 -- resource-advantage theory: the development period / edited by O.C. Ferrell V.10 -- Resource-advantage theory: the research tradition period / edited by Dennis B. Arnett.

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