Legends in marketing [10 vols.] (Record no. 371543)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01602pam a2200193a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160408b2011 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132105206 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | P K Kelkar Library, IIT Kanpur |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.80092 |
| Item number | H911l |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hunt, Shelby D. |
| 245 0# - TITLE STATEMENT | |
| Title | Legends in marketing [10 vols.] |
| Statement of responsibility, etc. | Shelby D. Hunt |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Sage |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 10v. (various pagings) |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Legends In Marketing / Edited By Jagdish N. Sheth |
| Volume/sequential designation | |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: V.1 -- Marketing theory: the nature and scope of marketing / edited by Paul Busch V.2 -- Marketing theory: philosophy of science foundations of marketing / edited by Jagdip Singh V.3 -- Marketing theory: philosophy of science controversies in marketing / edited by Roy D. Howell V.4 -- Channels of distribution / edited by James R. Brown V.5 -- Macromarketing, ethics, and social responsibility: the development period / edited by Scott J. Vitell V.6 -- Macromarketing, ethics, and social responsibility: the research tradition period / edited by John R. Sparks V.7 -- Marketing management and strategy / edited by Rajan Varadarajan V.8 -- Relationship marketing / edited by Robert M. Morgan V.9 -- resource-advantage theory: the development period / edited by O.C. Ferrell V.10 -- Resource-advantage theory: the research tradition period / edited by Dennis B. Arnett. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Pricing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 997 ## - | |
| -- | A174472 Vol.1 C A174473 Vol.2 C A174474 Vol.3 C A174475 Vol.4 C A174476 Vol.5 C A174477 Vol.6 C A174478 Vol.7 C A174479 Vol.8 C A174480 Vol.9 C A174481 Vol.10 C |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| COMPACT STORAGE (BASEMENT) | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 2012-09-05 | International Book Agency | 251.49 | 658.80092 H911l | A174481 | 2016-04-08 | Vol.10 | Book Request | 2016-04-08 | Books | ||||
| COMPACT STORAGE (BASEMENT) | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 2012-09-05 | International Book Agency | 251.49 | 658.80092 H911l | A174480 | 2016-04-08 | Vol.9 | Book Request | 2016-04-08 | Books | ||||
| COMPACT STORAGE (BASEMENT) | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 2012-09-05 | International Book Agency | 251.49 | 658.80092 H911l | A174479 | 2016-04-08 | Vol.8 | Book Request | 2016-04-08 | Books | ||||
| COMPACT STORAGE (BASEMENT) | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 2012-09-05 | International Book Agency | 251.49 | 658.80092 H911l | A174478 | 2016-04-08 | Vol.7 | Book Request | 2016-04-08 | Books | ||||
| COMPACT STORAGE (BASEMENT) | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 2012-09-05 | International Book Agency | 251.49 | 658.80092 H911l | A174477 | 2016-04-08 | Vol.6 | Book Request | 2016-04-08 | Books | ||||
| COMPACT STORAGE (BASEMENT) | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 2012-09-05 | International Book Agency | 251.49 | 658.80092 H911l | A174476 | 2016-04-08 | Vol.5 | Book Request | 2016-04-08 | Books | ||||
| COMPACT STORAGE (BASEMENT) | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 2012-09-05 | International Book Agency | 251.49 | 658.80092 H911l | A174475 | 2016-04-08 | Vol.4 | Book Request | 2016-04-08 | Books | ||||
| COMPACT STORAGE (BASEMENT) | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 2012-09-05 | International Book Agency | 251.49 | 658.80092 H911l | A174474 | 2016-04-08 | Vol.3 | Book Request | 2016-04-08 | Books | ||||
| COMPACT STORAGE (BASEMENT) | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 2012-09-05 | International Book Agency | 251.49 | 658.80092 H911l | A174473 | 2016-04-08 | Vol.2 | Book Request | 2016-04-08 | Books | ||||
| COMPACT STORAGE (BASEMENT) | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 2012-09-05 | International Book Agency | 251.49 | 658.80092 H911l | A174472 | 2016-04-08 | Vol.1 | Book Request | 2016-04-08 | Books |