Legends in marketing [7 vols.]
By: Monroe, Kent B.
Material type:
BookSeries: Legends In Marketing / Edited By Jagdish N. Seth. Publisher: New Delhi Sage 2011Description: 7v. (various pagings).ISBN: 9788132105183.Subject(s): Marketing | PricingDDC classification: 658.80092 | M757l
Contents:
Contents: V.1 -- Processing of price information / edited by Dhruv Grewal V.2 -- Comparative price advertising / edited by Albert J. Della Bitta V.3 -- The price-quality-value relationship / edited by Dhruv Grewal V.4 -- Price fairness / edited by Lan Xia V.5 -- Research in consumer behavior / edited by Monika Kukar-Kinney V.6 -- Models, theory, and methods / edited by Tridib Mazumdar V.7 -- Pricing management and practice / edited by Manjit S. Yadav
| Item type | Current location | Collection | Call number | url | Copy number | Status | Date due | Barcode | Item holds |
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.80092 M757l (Browse shelf) | Book Request | Vol.1 | Available | A174465 | ||
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.80092 M757l (Browse shelf) | Book Request | Vol.2 | Available | A174466 | ||
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Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.80092 M757l (Browse shelf) | Book Request | Vol.3 | Available | A174467 | ||
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Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.80092 M757l (Browse shelf) | Book Request | Vol.4 | Available | A174468 | ||
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Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.80092 M757l (Browse shelf) | Book Request | Vol.5 | Available | A174469 | ||
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Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.80092 M757l (Browse shelf) | Book Request | Vol.6 | Available | A174470 | ||
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Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.80092 M757l (Browse shelf) | Book Request | Vol.7 | Available | A174471 |
Total holds: 0
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| 658.80092 H911l Legends in marketing [10 vols.] | 658.80092 H911l Legends in marketing [10 vols.] | 658.80092 H911l Legends in marketing [10 vols.] | 658.80092 M757l Legends in marketing [7 vols.] | 658.80092 M757l Legends in marketing [7 vols.] | 658.80092 M757l Legends in marketing [7 vols.] | 658.80092 M757l Legends in marketing [7 vols.] |
Contents: V.1 -- Processing of price information / edited by Dhruv Grewal V.2 -- Comparative price advertising / edited by Albert J. Della Bitta V.3 -- The price-quality-value relationship / edited by Dhruv Grewal V.4 -- Price fairness / edited by Lan Xia V.5 -- Research in consumer behavior / edited by Monika Kukar-Kinney V.6 -- Models, theory, and methods / edited by Tridib Mazumdar V.7 -- Pricing management and practice / edited by Manjit S. Yadav
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