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Legends in marketing [7 vols.] (Record no. 371542)

000 -LEADER
fixed length control field 01124pam a2200193a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160408b2011 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132105183
040 ## - CATALOGING SOURCE
Original cataloging agency P K Kelkar Library, IIT Kanpur
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.80092
Item number M757l
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Monroe, Kent B.
245 0# - TITLE STATEMENT
Title Legends in marketing [7 vols.]
Statement of responsibility, etc. Kent B. Monroe
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Sage
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent 7v. (various pagings)
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Legends In Marketing / Edited By Jagdish N. Seth
Volume/sequential designation
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Contents: V.1 -- Processing of price information / edited by Dhruv Grewal V.2 -- Comparative price advertising / edited by Albert J. Della Bitta V.3 -- The price-quality-value relationship / edited by Dhruv Grewal V.4 -- Price fairness / edited by Lan Xia V.5 -- Research in consumer behavior / edited by Monika Kukar-Kinney V.6 -- Models, theory, and methods / edited by Tridib Mazumdar V.7 -- Pricing management and practice / edited by Manjit S. Yadav
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Pricing
997 ## -
-- A174465 Vol.1 C A174466 Vol.2 C A174467 Vol.3 C A174468 Vol.4 C A174469 Vol.5 C A174470 Vol.6 C A174471 Vol.7 C
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Copy number Uniform Resource Identifier Price effective from Koha item type
        COMPACT STORAGE (BASEMENT) PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 2012-09-05 International Book Agency 359.35 658.80092 M757l A174471 2016-04-08 Vol.7 Book Request 2016-04-08 Books
        COMPACT STORAGE (BASEMENT) PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 2012-09-05 International Book Agency 359.35 658.80092 M757l A174470 2016-04-08 Vol.6 Book Request 2016-04-08 Books
        COMPACT STORAGE (BASEMENT) PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 2012-09-05 International Book Agency 359.35 658.80092 M757l A174469 2016-04-08 Vol.5 Book Request 2016-04-08 Books
        COMPACT STORAGE (BASEMENT) PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 2012-09-05 International Book Agency 359.35 658.80092 M757l A174468 2016-04-08 Vol.4 Book Request 2016-04-08 Books
        COMPACT STORAGE (BASEMENT) PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 2012-09-05 International Book Agency 359.35 658.80092 M757l A174467 2016-04-08 Vol.3 Book Request 2016-04-08 Books
        COMPACT STORAGE (BASEMENT) PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 2012-09-05 International Book Agency 359.35 658.80092 M757l A174466 2016-04-08 Vol.2 Book Request 2016-04-08 Books
        COMPACT STORAGE (BASEMENT) PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 2012-09-05 International Book Agency 359.35 658.80092 M757l A174465 2016-04-08 Vol.1 Book Request 2016-04-08 Books

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