Legends in marketing [9 vols.]
By: Kotler, Philip.
Material type:
BookSeries: Legends In Marketing / Edited By Jagdish N. Seth. Publisher: New Delhi Sage 2012Description: 9v. (various pagings).ISBN: 9788132105190.Subject(s): Marketing | PricingDDC classification: 658.80092 | K848l
Contents:
Contents: V.1 -- Marketing theory and orientations / edited by Ravi S. Achrol V.2 -- Analytical marketing / edited by Robert C. Blattberg V.3 -- Creating and managing the product mix / edited by Venkatesh Shankar V.4 -- Improving the role and practice of marketing / edited by Tim Ambler V.5 -- Strategic marketing / edited by Glen Urban V.6 -- Globalization and international marketing competition / edited by Michael R. Czinkota V.7 -- Marketing in the new economy / edited by Patrick J. Duparcq V.8 -- Broadcasting the concept and applications of marketing / edited by William L. Wilkie V.9 -- The social and ethical side of marketing / edited by Paul N. Bloom
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.80092 K848l (Browse shelf) | Vol.1 | Available | A174521 | ||
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.80092 K848l (Browse shelf) | Vol.2 | Available | A174522 | ||
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.80092 K848l (Browse shelf) | Vol.3 | Available | A174523 | ||
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.80092 K848l (Browse shelf) | Vol.4 | Available | A174524 | ||
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.80092 K848l (Browse shelf) | Vol.5 | Available | A174525 | ||
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.80092 K848l (Browse shelf) | Vol.6 | Available | A174526 | ||
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.80092 K848l (Browse shelf) | Vol.7 | Available | A174527 | ||
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.80092 K848l (Browse shelf) | Vol.8 | Available | A174528 | ||
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.80092 K848l (Browse shelf) | Vol.9 | Available | A174529 |
Total holds: 0
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| 658.800846 Si39m2 The silver market phenomenon | 658.80092 K848l Legends in marketing [9 vols.] | 658.80092 K848l Legends in marketing [9 vols.] | 658.80092 K848l Legends in marketing [9 vols.] | 658.80092 K848l Legends in marketing [9 vols.] | 658.80092 K848l Legends in marketing [9 vols.] | 658.80092 K848l Legends in marketing [9 vols.] |
Contents: V.1 -- Marketing theory and orientations / edited by Ravi S. Achrol V.2 -- Analytical marketing / edited by Robert C. Blattberg V.3 -- Creating and managing the product mix / edited by Venkatesh Shankar V.4 -- Improving the role and practice of marketing / edited by Tim Ambler V.5 -- Strategic marketing / edited by Glen Urban V.6 -- Globalization and international marketing competition / edited by Michael R. Czinkota V.7 -- Marketing in the new economy / edited by Patrick J. Duparcq V.8 -- Broadcasting the concept and applications of marketing / edited by William L. Wilkie V.9 -- The social and ethical side of marketing / edited by Paul N. Bloom
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