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Legends in marketing [9 vols.] (Record no. 370995)

000 -LEADER
fixed length control field 01364pam a2200193a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160408b2012 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132105190
040 ## - CATALOGING SOURCE
Original cataloging agency P K Kelkar Library, IIT Kanpur
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.80092
Item number K848l
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 0# - TITLE STATEMENT
Title Legends in marketing [9 vols.]
Statement of responsibility, etc. Philip Kotler
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Sage
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent 9v. (various pagings)
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Legends In Marketing / Edited By Jagdish N. Seth
Volume/sequential designation
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Contents: V.1 -- Marketing theory and orientations / edited by Ravi S. Achrol V.2 -- Analytical marketing / edited by Robert C. Blattberg V.3 -- Creating and managing the product mix / edited by Venkatesh Shankar V.4 -- Improving the role and practice of marketing / edited by Tim Ambler V.5 -- Strategic marketing / edited by Glen Urban V.6 -- Globalization and international marketing competition / edited by Michael R. Czinkota V.7 -- Marketing in the new economy / edited by Patrick J. Duparcq V.8 -- Broadcasting the concept and applications of marketing / edited by William L. Wilkie V.9 -- The social and ethical side of marketing / edited by Paul N. Bloom
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Pricing
997 ## -
-- A174521 Vol.1 C A174522 Vol.2 C A174523 Vol.3 C A174524 Vol.4 C A174525 Vol.5 C A174526 Vol.6 C A174527 Vol.7 C A174528 Vol.8 C A174529 Vol.9 C
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Copy number Price effective from Koha item type
        General Stacks PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 2012-09-05 Tarun Book Store 279.72 658.80092 K848l A174529 2016-04-08 Vol.9 2016-04-08 Books
        General Stacks PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 2012-09-05 Tarun Book Store 279.72 658.80092 K848l A174528 2016-04-08 Vol.8 2016-04-08 Books
        General Stacks PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 2012-09-05 Tarun Book Store 279.72 658.80092 K848l A174527 2016-04-08 Vol.7 2016-04-08 Books
        General Stacks PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 2012-09-05 Tarun Book Store 279.72 658.80092 K848l A174526 2016-04-08 Vol.6 2016-04-08 Books
        General Stacks PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 2012-09-05 Tarun Book Store 279.72 658.80092 K848l A174525 2016-04-08 Vol.5 2016-04-08 Books
        General Stacks PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 2012-09-05 Tarun Book Store 279.72 658.80092 K848l A174524 2016-04-08 Vol.4 2016-04-08 Books
        General Stacks PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 2012-09-05 Tarun Book Store 279.72 658.80092 K848l A174523 2016-04-08 Vol.3 2016-04-08 Books
        General Stacks PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 2012-09-05 Tarun Book Store 279.72 658.80092 K848l A174522 2016-04-08 Vol.2 2016-04-08 Books
        General Stacks PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 2012-09-05 Tarun Book Store 279.72 658.80092 K848l A174521 2016-04-08 Vol.1 2016-04-08 Books

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