Service marketing [4 vol.]
By: .
Contributor(s): Baron, Steve, Ed.
Material type:
BookPublisher: Los Angles Sage 2010Description: 4 v.(xlv,345p, vi,430p, vi,407p, vi,435p).ISBN: 9781849205740.Subject(s): Service industriesDDC classification: 658.8 | Se69
Contents:
Contents:Vol.1. The development of ideas for the marketing of services -- v. 2. The creation of the sub-discipline of services marketing -- v. 3. A focus on customer experience and the changing roles of customers and consumers -- v. 4. Towards a unifying marketing approach through service.
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.8 Se69 (Browse shelf) | vol.1 | Available | A173434 | ||
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Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.8 Se69 (Browse shelf) | vol.2 | Available | A173435 | ||
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Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.8 Se69 (Browse shelf) | vol.3 | Available | A173436 | ||
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Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.8 Se69 (Browse shelf) | vol.4 | Available | A173437 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.8 R927S SERVICE MARKETING | 658.8 SCH56E EXPERIMENTAL MARKETING | 658.8 Se69 Service marketing [4 vol.] | 658.8 Se69 Service marketing [4 vol.] | 658.8 Se69 Service marketing [4 vol.] | 658.8 Se69 Service marketing [4 vol.] | 658.8 SH 23M MARKET RESEARCH |
Contents:Vol.1. The development of ideas for the marketing of services -- v. 2. The creation of the sub-discipline of services marketing -- v. 3. A focus on customer experience and the changing roles of customers and consumers -- v. 4. Towards a unifying marketing approach through service.
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