| 000 -LEADER |
|---|
| fixed length control field |
00865pam a2200181a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160408b2010 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781849205740 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
IIT, Kanpur |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
Se69 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
|
| 245 0# - TITLE STATEMENT |
|---|
| Title |
Service marketing [4 vol.] |
| Statement of responsibility, etc. |
edited by Steve Baron |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Los Angles |
| Name of publisher, distributor, etc. |
Sage |
| Date of publication, distribution, etc. |
2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
4 v.(xlv,345p, vi,430p, vi,407p, vi,435p) |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents:Vol.1. The development of ideas for the marketing of services -- v. 2. The creation of the sub-discipline of services marketing -- v. 3. A focus on customer experience and the changing roles of customers and consumers -- v. 4. Towards a unifying marketing approach through service. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Service industries |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baron, Steve, Ed. |
| 997 ## - |
|---|
| -- |
A173434 vol.1 C A173435 vol.2 C A173436 vol.3 C A173437 vol.4 C |
