The behavioral economics of brand choice
By: .
Contributor(s): Foxall, Gordon R.
Material type:
BookPublisher: New York Palgrave Macmillan 2007Description: xix, 292p.ISBN: 9780230006836.Subject(s): Brand choiceDDC classification: 658.8343 | B394
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
|
PK Kelkar Library, IIT Kanpur | General Stacks | 658.8343 B394 (Browse shelf) | Available | A171923 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.8342 SZ47U UNDERSTANDING THE CONSUMER | 658.8342 UN2 UNDERSTANDING CONSUMER DECISION MAKING | 658.8342 W499B BUILDING BRANDS AND BELIEVERS | 658.8343 B394 The behavioral economics of brand choice | 658.8343 P274w Wired to care | 658.8343 R126c Choice-Based conjoint analysis | 658.8343 ST18H HUB CULTURE |
There are no comments for this item.