658.8343 / B394
The behavioral economics of brand choice / Gordon R. Foxall ...[et al.] .- New York: Palgrave Macmillan, 2007 .- xix, 292p .
ISBN: 9780230006836
Subject Headings:
Brand choice;
Author Added Entry:
Foxall, Gordon R.;
Copy Details:
Acc. No.: A171923, Full Call No.: 658.8343 B394, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------
The behavioral economics of brand choice / Gordon R. Foxall ...[et al.] .- New York: Palgrave Macmillan, 2007 .- xix, 292p .
ISBN: 9780230006836
Subject Headings:
Brand choice;
Author Added Entry:
Foxall, Gordon R.;
Copy Details:
Acc. No.: A171923, Full Call No.: 658.8343 B394, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------