The behavioral economics of brand choice
By: .
Contributor(s): Foxall, Gordon R.
Material type:
BookPublisher: New York Palgrave Macmillan 2007Description: xix, 292p.ISBN: 9780230006836.Subject(s): Brand choiceDDC classification: 658.8343 | B394
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.8343 B394 (Browse shelf) | Available | A171923 |
Total holds: 0
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