Marketing strategy [6 vol.]
By: Cadogan, John W., Ed.
Contributor(s): Cadogan, John W., Ed.
Material type:
BookSeries: Sage Library In Marketing. Publisher: London Sage 2009Description: 6 v.ISBN: 9781848601178.Subject(s): MarketingDDC classification: 658.802 | M341
Contents:
v. 1. Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought -- v. 2. Marketing strategy processes and tools -- v. 3. Marketing-mix strategies - product strategy and promotion strategy -- v. 4. Marketing-mix strategies - distribution strategy and pricing strategy -- v. 5. Marketing strategy organization and implementation -- v. 6. Evoking and emerging issues in marketing strategy.
| Item type | Current location | Collection | Call number | url | Copy number | Status | Date due | Barcode | Item holds |
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Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.802 M341 (Browse shelf) | Book Request | v.1 | Available | A171600 | ||
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Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.802 M341 (Browse shelf) | Book Request | v.2 | Available | A171601 | ||
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Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.802 M341 (Browse shelf) | Book Request | v.3 | Available | A171602 | ||
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Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.802 M341 (Browse shelf) | Book Request | v.4 | Available | A171603 | ||
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Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.802 M341 (Browse shelf) | Book Request | v.5 | Available | A171604 | ||
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Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.802 M341 (Browse shelf) | Book Request | v.6 | Available | A171605 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: COMPACT STORAGE (BASEMENT) Close shelf browser
| 658.802 M341 Marketing strategy [6 vol.] | 658.802 M341 Marketing strategy [6 vol.] | 658.802 M341 Marketing strategy [6 vol.] | 658.802 M341 Marketing strategy [6 vol.] | 658.802 M341 Marketing strategy [6 vol.] | 658.802 P241A AUDITING MARKETS, PRODUCTS, AND MARKETING PLANS | 658.802 R14a Ascending the value spiral |
v. 1. Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought -- v. 2. Marketing strategy processes and tools -- v. 3. Marketing-mix strategies - product strategy and promotion strategy -- v. 4. Marketing-mix strategies - distribution strategy and pricing strategy -- v. 5. Marketing strategy organization and implementation -- v. 6. Evoking and emerging issues in marketing strategy.
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