Marketing strategy [6 vol.] (Record no. 368699)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01060pam a2200193a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160408b2009 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781848601178 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IIT, Kanpur |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | M341 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cadogan, John W., Ed. |
| 245 0# - TITLE STATEMENT | |
| Title | Marketing strategy [6 vol.] |
| Statement of responsibility, etc. | edited by John Cadogan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Sage |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 6 v. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Sage Library In Marketing |
| Volume/sequential designation | |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | v. 1. Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought -- v. 2. Marketing strategy processes and tools -- v. 3. Marketing-mix strategies - product strategy and promotion strategy -- v. 4. Marketing-mix strategies - distribution strategy and pricing strategy -- v. 5. Marketing strategy organization and implementation -- v. 6. Evoking and emerging issues in marketing strategy. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cadogan, John W., Ed. |
| 997 ## - | |
| -- | A171600 v.1 C A171601 v.2 C A171602 v.3 C A171603 v.4 C A171604 v.5 C A171605 v.6 C |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| COMPACT STORAGE (BASEMENT) | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 2011-03-30 | International Book Agency | 10155.75 | 658.802 M341 | A171605 | 2016-04-08 | v.6 | Book Request | 2016-04-08 | Books | ||||
| COMPACT STORAGE (BASEMENT) | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 2011-03-30 | International Book Agency | 10155.75 | 658.802 M341 | A171604 | 2016-04-08 | v.5 | Book Request | 2016-04-08 | Books | ||||
| COMPACT STORAGE (BASEMENT) | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 2011-03-30 | International Book Agency | 10155.75 | 658.802 M341 | A171603 | 2016-04-08 | v.4 | Book Request | 2016-04-08 | Books | ||||
| COMPACT STORAGE (BASEMENT) | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 2011-03-30 | International Book Agency | 10155.75 | 658.802 M341 | A171602 | 2016-04-08 | v.3 | Book Request | 2016-04-08 | Books | ||||
| COMPACT STORAGE (BASEMENT) | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 2011-03-30 | International Book Agency | 10155.75 | 658.802 M341 | A171601 | 2016-04-08 | v.2 | Book Request | 2016-04-08 | Books | ||||
| COMPACT STORAGE (BASEMENT) | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 2011-03-30 | International Book Agency | 10155.75 | 658.802 M341 | A171600 | 2016-04-08 | v.1 | Book Request | 2016-04-08 | Books |