Business marketing : connecting strategy, relationships and learning
By: Dwyer, F. Robert.
Contributor(s): Tanner, John F.
Material type:
BookPublisher: Boston Mcgraw-Hill 2009Edition: 4th.Description: xxix, 670p.ISBN: 9780071263436.Subject(s): MarketingDDC classification: 658.8 | D977b4
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.8 D977b4 (Browse shelf) | Available | A167912 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.8 D294m2 MARKETING MANAGEMENT | 658.8 D33M MARKET DRIVEN ORGANIZATION | 658.8 D675 Does marketing need reform? | 658.8 D977b4 Business marketing | 658.8 Eu74 v.12 no.3 New product development | 658.8 F49 FINANCIAL TIMES MASTERING MARKETING | 658.8 G65P PRODUCT MANAGER'S HANDBOOK |
Mcgraw-Hill International Edition.
Includes bibliographical references and index.
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