| 000 -LEADER |
|---|
| fixed length control field |
00670pam a2200205a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160408b2009 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071263436 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
IIT, Kanpur |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
D977b4 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dwyer, F. Robert |
| 245 0# - TITLE STATEMENT |
|---|
| Title |
Business marketing |
| Remainder of title |
connecting strategy, relationships and learning |
| Statement of responsibility, etc. |
F. Robert Dwyer and John F. Tanner |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston |
| Name of publisher, distributor, etc. |
Mcgraw-Hill |
| Date of publication, distribution, etc. |
2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxix, 670p |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Mcgraw-Hill International Edition. |
| 504 0# - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tanner, John F. |
| 997 ## - |
|---|
| -- |
A167912 C |
