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Business marketing : connecting strategy, relationships and learning

By: Dwyer, F. Robert.
Contributor(s): Tanner, John F.
Material type: materialTypeLabelBookPublisher: Boston Mcgraw-Hill 2009Edition: 4th.Description: xxix, 670p.ISBN: 9780071263436.Subject(s): MarketingDDC classification: 658.8 | D977b4
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Item type Current location Collection Call number Status Date due Barcode Item holds
Books Books PK Kelkar Library, IIT Kanpur
General Stacks 658.8 D977b4 (Browse shelf) Available A167912
Total holds: 0

Mcgraw-Hill International Edition.

Includes bibliographical references and index.

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