Private label strategy : how to meet the store brand challenge
By: Kumar, Nirmalya.
Contributor(s): Steenkamp, Jan-Benedict E.M.
Material type:
BookPublisher: Boston Harvard Business School Press 2007Description: xvii, 270p.ISBN: 9781422101674.Subject(s): Brand Name ProductsDDC classification: 658.827 | K96p
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.827 K96p (Browse shelf) | Book Request | Available | A167701 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: COMPACT STORAGE (BASEMENT) Close shelf browser
| 658.82 T466p PROMOTION | 658.827 B733 BRANDING @ THE DIGITAL AGE | 658.827 F659b Branding a store | 658.827 K96p Private label strategy | 658.827 Sa73s Strategic brand management for B2B markets | 658.827 Sch54i Inclusive branding | 658.827 V269b Brand aid |
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