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Strategic integrated marketing communication : theory and practice

By: Percy, Larry.
Material type: materialTypeLabelBookPublisher: Amsterdam Elsevier 2008Description: xiii, 308p.ISBN: 9780750679800.Subject(s): Communication In MarketingDDC classification: 658.802 | P412s
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Item type Current location Collection Call number Status Date due Barcode Item holds
Books Books PK Kelkar Library, IIT Kanpur
General Stacks 658.802 P412s (Browse shelf) Available A161795
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
658.802 K56b Blue ocean strategy 658.802 L284g Greener products 658.802 M363s Sustainable marketing 658.802 P412s Strategic integrated marketing communication 658.802 Sm52m Making marketing happen 658.802 SM64M3 MARKETING COMMUNICATIONS 658.803 F414M MARKETING STRATEGY

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