000 -LEADER |
fixed length control field |
00437pam a2200145a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160408b2008 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780750679800 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.802 |
Item number |
P412s |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Percy, Larry |
245 1# - TITLE STATEMENT |
Title |
Strategic integrated marketing communication |
Remainder of title |
theory and practice |
Statement of responsibility, etc. |
Larry Percy |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Amsterdam |
Name of publisher, distributor, etc. |
Elsevier |
Date of publication, distribution, etc. |
2008 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiii, 308p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Communication In Marketing |
997 ## - |
-- |
A161795 C |