GLOBAL BRAND STRATEGY
By: Van Gelder,Sicco.
Material type:
BookPublisher: Kogan Page, London 2004Description: xii,260.ISBN: 0749442131.Subject(s): Brand Name Products -- Planning | Brand Name Products -- Marketing | Brand Name Products -- ManagementDDC classification: 658.827 | V26G
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.827 V26G (Browse shelf) | Available | A153664 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.827 R959b Beating low cost competition | 658.827 SE55B BRAND POSITIONING | 658.827 St82 The strategy of global branding and brand equity | 658.827 V26G GLOBAL BRAND STRATEGY | 658.827 W561d2 Designing brand identity | 658.8270954 M789B BRAND MANAGEMENT | 658.83 AA41M7 MARKETING RESEARCH |
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