658.827 / V26G
Van Gelder,Sicco
GLOBAL BRAND STRATEGY / UNLOCKING BRAND POTENTIAL ACROSS COUNTRIES, CULTURES AND MARKETS .- Kogan Page, London, 2004 .- xii,260 .
ISBN: 0749442131
Subject Headings:
Brand Name Products -- Planning;
Brand Name Products -- Marketing;
Brand Name Products -- Management;
Copy Details:
Acc. No.: A153664, Full Call No.: 658.827 V26G, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------
Van Gelder,Sicco
GLOBAL BRAND STRATEGY / UNLOCKING BRAND POTENTIAL ACROSS COUNTRIES, CULTURES AND MARKETS .- Kogan Page, London, 2004 .- xii,260 .
ISBN: 0749442131
Subject Headings:
Brand Name Products -- Planning;
Brand Name Products -- Marketing;
Brand Name Products -- Management;
Copy Details:
Acc. No.: A153664, Full Call No.: 658.827 V26G, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------