000 -LEADER |
fixed length control field |
00568pam a2200181a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160408b2004 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0749442131 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.827 |
Item number |
V26G |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Van Gelder,Sicco |
245 1# - TITLE STATEMENT |
Title |
GLOBAL BRAND STRATEGY |
Statement of responsibility, etc. |
UNLOCKING BRAND POTENTIAL ACROSS COUNTRIES, CULTURES AND MARKETS |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
|
Name of publisher, distributor, etc. |
Kogan Page, London |
Date of publication, distribution, etc. |
2004 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xii,260 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Brand Name Products -- Planning |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Brand Name Products -- Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Brand Name Products -- Management |
964 ## - |
-- |
CIRC |
997 ## - |
-- |
A153664 C |