ESSENTIALS OF MARKETING : A GLOBAL -- MANAGERIAL APPROACH
By: Perreault, William D.
Contributor(s): Mccarthy, E. Jerome.
Material type: BookPublisher: Boston Irwin/Mcgraw-Hill c2000Edition: 8th.Description: xxvii, 628p.ISBN: 0071179089.Subject(s): MarketingDDC classification: 658.8 | P426e8Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Books | PK Kelkar Library, IIT Kanpur | General Stacks | 658.8 P426e8 (Browse shelf) | Available | A135606 |
Total holds: 0
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658.8 P241P PREPARING THE MARKETING PLAN | 658.8 P277S SUCCESSFUL MARKETING FOR THE SMALL BUSINESS | 658.8 P292E ESSENCE OF SERVICES MARKETING | 658.8 P426e8 ESSENTIALS OF MARKETING | 658.8 P932m3 Marketing foundations | 658.8 P933M12 MARKETING | 658.8 R114 MARKETING STRATEGY AND STRUCTURE |
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