The art of marketing [9 volumes set]
Contributor(s): Lancaster, Geoff | Reynolds, Paul | Lewis, Keith | Housden, Matthew | Yadin, Daniel L | Farbey, A. D | Morse, Stephen | Brannan, Tom | Randall, Geoffrey | Stone, Merlin | Woodcock, Neil | Machtynger, Liz | Davis, Judy.
Material type:
BookPublisher: New Delhi Crest Publishing House 2001Description: various pagings.ISBN: 8124202192.Subject(s): MarketingDDC classification: 658.8 | Ar75
Contents:
Contents: v. 1. A step by step guide to all the tools of marketing -- v. 2. A guide to going global -- v. 3. A guide to planning, skills and techniques -- v. 4. A guide to strategy, planning and targeting -- v. 5. A guide to strategy, planning and development -- v. 6. planning and developing strategy -- v. 7. A practical guide to planning your strategy -- v. 8. Get to know your customers and win their loyalty -- v. 9. Successful promotion on the net
| Item type | Current location | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
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PK Kelkar Library, IIT Kanpur | Reference | 658.8 Ar75 v.1 (Browse shelf) | v.1. A step by step guide to all the tools of marketing | Reference | A138889 | ||
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PK Kelkar Library, IIT Kanpur | Reference | 658.8 Ar75 v.2 (Browse shelf) | v.2. A guide to going global | Reference | A138890 | ||
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PK Kelkar Library, IIT Kanpur | Reference | 658.8 Ar75 v.3 (Browse shelf) | v.3. A guide to planning, skills and techniques | Reference | A138891 | ||
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PK Kelkar Library, IIT Kanpur | Reference | 658.8 Ar75 v.4 (Browse shelf) | v.4. A guide to strategy, planning and targeting | Reference | A138892 | ||
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PK Kelkar Library, IIT Kanpur | Reference | 658.8 Ar75 v.5 (Browse shelf) | v.5. A guide to strategy, planning and development | Reference | A138893 | ||
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PK Kelkar Library, IIT Kanpur | Reference | 658.8 Ar75 v.6 (Browse shelf) | v.6. planning and developing strategy | Reference | A138894 | ||
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PK Kelkar Library, IIT Kanpur | Reference | 658.8 Ar75 v.7 (Browse shelf) | v.7. A practical guide to planning your strategy | Reference | A138895 | ||
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Reference
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PK Kelkar Library, IIT Kanpur | Reference | 658.8 Ar75 v.8 (Browse shelf) | v.8. Get to know your customers and win their loyalty | Reference | A138896 | ||
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Reference
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PK Kelkar Library, IIT Kanpur | Reference | 658.8 Ar75 v.9 (Browse shelf) | v.9. Successful promotion on the net | Reference | A138897 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: Reference Close shelf browser
| 658.5752 T789 Tsutomu Kurokawa | 658.703 B729m12 Materials handbook | 658.775 L787h Handbook of new product development management | 658.8 Ar75 v.1 The art of marketing [9 volumes set] | 658.8 Ar75 v.2 The art of marketing [9 volumes set] | 658.8 Ar75 v.3 The art of marketing [9 volumes set] | 658.8 Ar75 v.4 The art of marketing [9 volumes set] |
Contents: v. 1. A step by step guide to all the tools of marketing -- v. 2. A guide to going global -- v. 3. A guide to planning, skills and techniques -- v. 4. A guide to strategy, planning and targeting -- v. 5. A guide to strategy, planning and development -- v. 6. planning and developing strategy -- v. 7. A practical guide to planning your strategy -- v. 8. Get to know your customers and win their loyalty -- v. 9. Successful promotion on the net
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