The art of marketing [9 volumes set] (Record no. 340765)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01332pam a2200337a 44500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180912120531.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160408b2001 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8124202192 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IIT Kanpur |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | Ar75 |
| 245 1# - TITLE STATEMENT | |
| Title | The art of marketing [9 volumes set] |
| Statement of responsibility, etc | Geoff Lancaster ... [et al.] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Crest Publishing House |
| Year of publication | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | various pagings |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: v. 1. A step by step guide to all the tools of marketing -- v. 2. A guide to going global -- v. 3. A guide to planning, skills and techniques -- v. 4. A guide to strategy, planning and targeting -- v. 5. A guide to strategy, planning and development -- v. 6. planning and developing strategy -- v. 7. A practical guide to planning your strategy -- v. 8. Get to know your customers and win their loyalty -- v. 9. Successful promotion on the net |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lancaster, Geoff |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Reynolds, Paul |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lewis, Keith |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Housden, Matthew |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Yadin, Daniel L. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Farbey, A. D. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Morse, Stephen |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brannan, Tom |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Randall, Geoffrey |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stone, Merlin |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Woodcock, Neil |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Machtynger, Liz |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Davis, Judy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Date acquired | Serial Enumeration / chronology | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Reference | Reference | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 2007-08-12 | v.1. A step by step guide to all the tools of marketing | 658.8 Ar75 v.1 | A138889 | Reference | |||
| Reference | Reference | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 2018-09-12 | v.2. A guide to going global | 658.8 Ar75 v.2 | A138890 | Reference | |||
| Reference | Reference | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 2018-09-12 | v.3. A guide to planning, skills and techniques | 658.8 Ar75 v.3 | A138891 | Reference | |||
| Reference | Reference | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 2018-09-12 | v.4. A guide to strategy, planning and targeting | 658.8 Ar75 v.4 | A138892 | Reference | |||
| Reference | Reference | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 2018-09-12 | v.5. A guide to strategy, planning and development | 658.8 Ar75 v.5 | A138893 | Reference | |||
| Reference | Reference | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 2018-09-12 | v.6. planning and developing strategy | 658.8 Ar75 v.6 | A138894 | Reference | |||
| Reference | Reference | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 2018-09-12 | v.7. A practical guide to planning your strategy | 658.8 Ar75 v.7 | A138895 | Reference | |||
| Reference | Reference | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 2018-09-12 | v.8. Get to know your customers and win their loyalty | 658.8 Ar75 v.8 | A138896 | Reference | |||
| Reference | Reference | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 2018-09-12 | v.9. Successful promotion on the net | 658.8 Ar75 v.9 | A138897 | Reference |