658.82 / T239A
Tellis,Gerard J
ADVERTISING AND SALES PROMOTION STRATEGY / .- Addison-Wesley, Reading,Mass., 1998 .- xvii,483 .
ISBN: 0321014111
Subject Headings:
Advertising;
Sales Promotion;
Marketing -- Management;
Copy Details:
Acc. No.: A137872, Full Call No.: 658.82 T239A, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------
Tellis,Gerard J
ADVERTISING AND SALES PROMOTION STRATEGY / .- Addison-Wesley, Reading,Mass., 1998 .- xvii,483 .
ISBN: 0321014111
Subject Headings:
Advertising;
Sales Promotion;
Marketing -- Management;
Copy Details:
Acc. No.: A137872, Full Call No.: 658.82 T239A, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------